In dental marketing, Invisalign is being promoted for patients who need whiter, stronger teeth. In this article, I am going to show you new dental marketing ideas on marketing Invisalign. So what new dental marketing ideas are you going to apply to market invisalign? Or what new dental marketing ideas do you use to attract more patients to accept Invisalign cases?

The new dental marketing ideas that you are going to follow to market this solution to patients in are first, through your staff; and second, through Invisalign Open House.

Idea #1: Have The Right Staff!

The first of the new dental marketing ideas that you have to follow is that you need the staff that’s educated and trained to talk to every patient who express interest in having straighter, more attractive teeth, and also educated and trained to help ask people identify their problem. Wendy Briggs, president of Hygiene Diamonds and Brilliance Inner Circle, gives a “magic question” for every single patient who walks through the door (and who becomes a new patient). She asks them: “On a scale of 1 to 10, how would you rate your smile?”. The patient would then give various answers. They may say 2, or 4, or 6, or 7; but it really doesn’t matter, because the next question given to them would be: “What would make it a 10?”. And we, as a dental team, listen to their answers. The moment they start talking about how they like to have straighter and whiter teeth, we take down notes and through this we can create a good package of information and give it back and sell the treatment. The staff also needs to know the important benefits of Invisalign; first, it’s invisible; second, it’s removable; and third, it allows more people to feel more confident (as opposed to wearing traditional metal braces)!

Idea #2: Make An Invisalign Open House!

The next of the new dental marketing ideas to market Invisalign is to make an Invisalign Open House. When you think about making one there are two things that you should remember:

1) You have to be able to market your Invisalign day appropriately. The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they get 1 to 3 phone calls. That’s kind of expected, because if your going to conduct an entire open house, and you have an opportunity to make $5000 a case or $15,000 net per case, you need to throw more money at it than just one little postcard. And you need to have your staff get people to come to it. So what I recommend with all our doctors who plan to do Invisalign Open House is: you have to start planning the promotions of it 4 or 5 weeks minimum in advanced, because what I want to do is to get 2 to 3 direct mail pieces to my existing and inactive patient base in that time (so once a week for the first three weeks to promote it); if you have e-mails, you should definitely go and just send out e-mails, and if you have phone numbers, either you’re going to physically call everybody or just do a voice broadcast (which will go out to every single home and it will share with people the details and where to call).

2) The next thing is when you do Invisalign Open House, have two schedules for the event, instead of just one. And this is because you can use the same marketing dollar to promote both events, and that’s one thing. The other thing is that some people who can’t make it on a Wednesday night, are going to be able to make it on a Saturday between 10:00 and 1:00. So you’re going to open up a dual option where people like that, and they can choose more dentistry at the same time.

So these are the new dental marketing ideas that you need to remember to market Invisalign to your patients. And if you have a lot of Invisalign patients, the difference they make is that they refer more than traditional patients do, and also choose more of cosmetic dentistry!

Log on to our website, www.dentistprofits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!”.

by: Darcy Juarez

In this article, dental marketing consultant Ed O’ Keefe shares about the new dental marketing ideas developed for the dental marketing business. For the dental marketing consultant, one of the best ways to become successful in the business of dental marketing is to develop new ideas, like creating a “gameplan”. What does this idea of gameplan refer to? It refers to developing a gameplan that would help you to double new patients in your dental marketing business. So the more new patients that you have, the more successful you will be in your business. Developing this kind of idea is one way to be on top of the dental marketing area. Then for the dental marketing consultant, there’s also the Internet. Nowadays, more and more people are using the Internet in their everyday activities. Be it in shopping through e-bay, looking up for prices of cars in automobile sites, or simply logging in to social networking sites, the Internet has been a part of people’s lives already. With these facts in mind, the Internet itself can be considered as a one of the new dental marketing ideas. We can use the power of the Internet as a new strategy to become successful in the field of dental marketing. So you would ask, “How can the Internet help you become successful in dental marketing?” or “What makes it fit to be considered as one of the new ideas for dental marketing?”. The dental marketing consultant will also provide you with answers to these questions.

PART I: On Creating A Gameplan…..

So how do you create a gameplan? The answer to this is that you should come up and set for goals. The dental marketing consultant would advise you to set goals for: (1) how many new patients you want; (2) what type of patients you want to attract; (3) how many referrals you want to generate; and (4) how much you expect each patient to be worth.

#1: Setting Goals for How Many New Patients You Want:

The dental marketing consultant would say that setting goals on how many new patients you would like to have can be one of the very helpful ideas. Set the number of new patients that you would have, let’s say, for a month. Having this number in your mindset can help you target a specific number of patients at a fixed rate in a month (let’s say 3 patients in a month). Then as time passes by, you will be able to add more new patients to those fixed numbers of new patients ( let’s say from the fixed number of 3 patients, you will be able to have 4 to 5 patients in a month, etc.).

#2: Setting Goals for What Type of Patients You Want To Attract:

The dental marketing consultant would also emphasize that determining the type of new patients that you would want to attract can also be helpful in dental marketing. These could vary from patients from different kinds of status and professions (lawyers, accountants, engineers, etc.). Having these ideas would help you in setting up the income that you would like to have in a month; as to how much you would charge for this type of patient, etc. depending on their status and professions.

#3: Setting Goals for How Many Referrals You Want To Generate:

As you will be able to satisfy your new patients with your services, the dental marketing consultant assures you that there would be a very big possibility that the number of patients that you have set for in a month will increase in number.. through their referrals. They would come up with ideas of introducing you to their friends, relatives, etc. Your patient would say, “Hey, I’m very satisfied with the services that my dentist gives me… so maybe I would introduce them to my family and friends!” Through this, you surely be able to be more successful in your dental marketing business!

#4: Setting Goals for How Much You Expect Each Patient To Be Worth:

For this part of the gameplan, the dental marketing consultant would advise you to set the price on how much each new patient would be worth, or what the “lifetime value of each new patient is”. Say for example, you would come up with ideas that for your patient who is an accountant you would charge $900, for your patient who is a lawyer you would charge $950, and so on. Having this kind of planning in dental marketing can help you set how much income you would have within a month or a year.

PART II: On Using The Internet….

As one of the new ideas for dental marketing, the dental marketing consultant will also emphasize the importance of the Internet. The Internet is useful due to the following facts:

(1) More and More People Are Going On-line:

As stated earlier by the dental marketing consultant, more and more people are using the Internet in their daily activities. Growing numbers of people are searching on-line compared to any other media for their service providers; to get directions to places they want to go, to chat in social media directories, to get in touch with friends and other people through various social networking sites, etc. Now as you build your own website for your dental marketing business, and as more and more people are making use of the Internet, make sure that it would be presented in a way that could increase the traffic of your visitors (which could be your potential patients).

(2) The Power Of Keywords:

Coming up with a new ideas for good key words can help you become successful in dental marketing as well. The dental marketing consultant would advise you to use specific keywords (such as dental, marketing, or any specific keyword that you can come up with). If done correctly, you can literally dominate your area in the Internet… and you will be able to overcome your competitors in the business!

(3) Every Visit Counts:

As one of the best ideas, getting new patients through the Internet in dental marketing is absolutely FREE! The more visitors you have on your site, the higher the ranking of your page is. So, if your site ranks higher in the search engine, then you can get people to find your own website without having to pay google, yahoo, etc. for every click. And this means your site will possibly be much more “famous” than any other site in the net. So that’s why the dental marketing consultant would emphasize the fact that every visit counts!

(4) The Best Of Both Worlds:

If you have ideas of getting free (or natural) traffic and get paid traffic as well, then you can enjoy the best of both worlds in the Internet! For the dental marketing consultant, the key is that when someone searches for “Your Town Cosmetic Dentist” in the Internet, you would want to be the one that is displayed all over google or yahoo. Whether your visitors would look up, down, to the left or to the right, it doesn’t matter. You want all doors to lead to you!

So, the dental marketing consultant reminds you to keep these goals in mind as you go on with your dental marketing business. Always remember that having a gameplan will always help you to make it to the top of your business! We can also clearly see the importance of the Internet in the business of dental marketing. Having these new ideas for dental marketing will not only give you more and more patients, but lots of income as well. Therefore, the more patients that you have, the more rewarding it would be!

You can log on www.dentistprofits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!”.

by: Darcy Juarez

In the arena of cosmetic dentist marketing, you should find helpful strategies on how to promote your business. Promoting your cosmetic dentist marketing business would mean getting more cosmetic patients in your side. For this, you need to have an advise from a dental marketing consultant as well. In this article, dental marketing consultant Ed O’ Keefe would like to teach you the ways, and the strategies that you can have to become successful in your cosmetic dentist marketing business. And as a dental marketing consultant, he would also advise you to follow these strategies religiously.

Strategy #1: Sub-Niche Your Practice!

The first strategy that the dental marketing consultant would advise you to promote your cosmetic dentist marketing business is to sub-niche your practice and start to promote other service. So what does it mean by sub-niching your practice? In the dental marketing consultant’s case, they’re promoting an “Invisalign” for patients who needs whiter, stronger teeth. When they come to him he asks them what their ultimate goals are, and they have Invisalign as a solution for the patients to help them get straighter teeth. But if they want to get straighter, whiter teeth and they want it now (and they’re candidates for veneers and any other kinds of services offered), then they can present the whole treatment plan right then and there to the patient. So one of the things that he would like to teach the doctors is that you can start sub-niching your practice. Go after your patients with problems and have cosmetic dentistry as the solution for them.

Strategy #2: Go For “Lead-Generation Marketing”!

The second strategy that the dental markeing consultant would advise you to promote your cosmetic dentist marketing business is to do what he calls the “lead-generation marketing”. And what he means by this is that you advertise your services. With advertising you actually help people identify you as a good cosmetic dentist by overwhelming them with “before and afters” proof, wherein you can educate them through DVD’s, powerpoints, and also through the Internet. This is the future of dentistry and how it is going to be sold. You have the options of educating your patients through seminars, local workshops, or you can actually have the Internet as your option and educate them on-line.

Strategy #3: Open The “Floodgates” To Your Patients!

The third strategy that the dental marketing consultant would advise you to promote cosmetic dentist marketing is to open the floodgates to your patients. A lot of doctors have associates, or a couple of associates, and they open the floodgates to their new patients and they just get the patients coming in. Then 1 out of 10, or 2 out of 10 patients that came in are going to want cosmetic dentistry or more of high-end restorative dentistry. And if you’re the boss and you won the whole practice, you can be the one who gets that business or that patient.

So these are the ways that the dental marketing consultant would advise you to promote your cosmetic dentist marketing business. Remember, you can sub-niche your practice, then you can go for lead generation marketing through advertising, and then open the floodgates to your new patients. Following these ways will help you gain more new patients, and be successful in your dental marketing business!

Ed O’ Keefe invites you to log on to their website, www.dentistprofits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!”.