New Dental Marketing Ideas: Using Free Standing Inserts!

In dental marketing, you should find new ideas to be able to post your services to the public effectively. One of the ideas that people resolve to for this is through ordinary advertising. It’s nothing new, but there comes a time that ordinary advertisements seem to prove to be insufficient. Dental marketing business demands that your readers get the central message that you want to reach out to them quickly. So this is where the power of Free Standing Inserts comes in! Dental marketing should be coupled with such new ideas of having inserts, and this article will prove to you why.

Why Go For Free Standing Inserts?

Here are the reasons why you should use free standing inserts as one of the new ideas in dental marketing:

#1: They Get Read More!

People tend to read more of free standing inserts. When an advertisement or direct mail piece doesn’t work, most people tend to immediately look at the sales copy on the ad or direct mail piece. However, you should always remember that the #1 key factor to any advertisement or direct mail piece working is NOT the copy, but it’s the READERSHIP of the piece! This means the value lies on the attention span that people give in reading your piece.

#2: They Are More Cost-Effective!

At times you will find that you can place an advertisement that is worth a quarter page ad, but in the same paper run full page free standing insert. You may ask why this is the case…. I have no idea. But it tells me that you should be running the free standing insert!

#3: You Can Mail The Same List Weekly Or Monthly For As Little As $800 Bucks!

I just finished talking to Dr. Ron Senn on the phone. He was telling me that he can reach 14,000 homes for $800 bucks. WOW! We spoke about rotating a different 14,000 a week… or running a different advertisement to the same 14,000 every week. The idea was that he can run a weekly free standing insert (find 4 recipients and rotate; or 1 recipient and rotate to whom you send it to) for only a small amount of $3200 bucks!

#4: You Can Tell More Of A Story!

One of the big things that is missing when you run smaller advertisements is the entire story. That is one of the main reason why we like to “lead generate”. The other reason is the “timing” of people being “interested, but not ready to actually call the office right now”!

As A Conclusion….

The great thing about running a free standing insert as one of the new dental marketing ideas is that you have a LOT of space to tell the story, to edcutate, to agitate problems, and to give really good benefits and reasons why they should call you TODAY! When I read most dental ads, they are missing the “hook”, or the reason why people should continue to read, be interested on this ad that you have placed. The key to grabbing this is to make the ad emotion based, news based with special interest, pain based, testimonial driven, or “celebrity based”(turning yourself into a celebrity!). There are more ways, but the bottom line is that when you are searching for ideas of ways to rotate “what” you are going to place, then that’s a good start. So always be creative. What if a reporter was sent over to your office to tell the world about how great you are, and your office as well? Wouldn’t that be great? That is the kind of thing people will read. Therefore, go for free standing inserts now, and be smart in dental marketing!

You can log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

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Cosmetic Dentist Marketing: Tips on How to Get More Case Acceptance in Your Practice

In cosmetic dentist marketing, cosmetic dentists often have difficulties on how to make their patients accept the treatments that they offer them. I’ve talked to a handful of people (who are cosmetic patients), whom, after I explained what I do for a living, they started telling me that they have all these questions about cosmetic procedures, and they’ve been wanting to go to their dentist. But the thing is they haven’t. What could be their reasons for not accepting such treatments offered in cosmetic dentist marketing? There could be two reasons for this. One is that they would really like to go and give their dentist money for the cosmetic procedure, but they just don’t feel any urgency to do it. Or the other reason could be that they just keep forgetting! Being in the field of cosmetic dentist marketing, you should be able to come up with some techniques on how to get more case acceptance from your patients.

Keep Reminding Them!

In cosmetic dentist marketing, you need to follow up your cosmetic patients with multiple mailings, postcards, etc., to keep reminding them. So you are going to contact your past patients, and tell them you have a new service, and you would like their help in previewing it. Or, that you want to get together for their 6 month recall. You should start this immediately! Do not wait until you feel you are ready to do so. Just start! This will cost you very little, and what is important is that this will be great for your practice. You will start getting people calling for their recall, which will reactivate them and get them in so you can help them with any other questions they may have.

No More Procedures As A Way To Describe What You Do!

You must stop describing what you do, in terms of what you sell! ( Just like saying, “Well, I’m a dentist who does cosmetic work… or I have my own dental practice…”).Rather, you must start describing what you do, in terms of what you do! Which is now going to be something like, “ I help people have a healthier, whiter, more beautiful smile.”, or,” I assist people in getting cleaner, healthier teeth while they experience pain-free dentistry.” Anything like this could be very helpful. You see, the big challenge is really from your end, on how you think about yourself. If you really want to stop pushing procedures, in order to get more case acceptance, you have to totally re-frame how you think of what you do! Remember: the key here in cosmetic dentist marketing is that people don’t care about what you do; they want to know about the emotional benefits that it will give them. And that’s it!

So, if you really want to have more case acceptance, first, keep reminding your patients through multiple mailings, etc. and second, start describing what you do, in terms of what you do! Keep these in mind, and you’ll be on the road to success in your cosmetic dentist marketing business!

You can log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

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Dental Marketing Secrets: How to Keep a Constant Flow of Patients

#1) Create A Constant Stream Of Specific High Quality Patients :

Your job is to create a constant stream of specific high quality new patients. The way I look at this first step is that if you are attracting the precise type of patients that you want to come into your practice, who accept your treatment recommendations (and if these patients refer as well), this is going to be a good start. Always remember that no matter how long you’ve been in the dental marketing business, you have to keep new fresh patients coming in.

#2) Reactivating Patients :

The hidden goldmine within your practice is always the inactive and unfinished treatment base. So what I like my clients to do primarily is go after this hidden goldmine. So how do you do this? The best way to do this in dental marketing can be done in certain ways: you can send out 3 step to 4 step direct mail campaign; offer your patients credits towards any cosmetic dentistry ( credit any kind of whitening,etc.); do voice broadcast to your patients’ homes or phone calls (which always works tremendously); or you can also go for e-mails ( the use of e-mails as a multimedia approach is one of the most powerful way to do it!).

#3) Create A Referral System :

Create a referral system that gets people to bring a flood of referrals to your office or practice. One of the things that I’m trying to make dentists understand is that if the referral system is based on your own efforts, then you do not have a true system in place. A great referral system is really a system that is team-generated and team-oriented. And in dental marketing the team has a responsibility and accountability for those results as well.

#4) Get Patients To Choose More Services From You :

The last of these steps is for you to get existing patients to choose more services from you. What I see with a lot of people is that they overlook the fact that whether you do an Invisalign, implants, veneers, TMJ… it really doesn’t matter. You think your patients know this stuff because it’s your life. But the reality is that they don’t. They’re so busy with their own lives. What I try to make my clients do is that if they have new services, they should pick one or two services a month that they want to promote through their newsletter or postcard or e-mail. In dental marketing, it is necessary that you make sure you remind your patients the other services that you have. And doing this creates two things:

You get more patients to choose more of your services, which is a positive thing;
You get more word of mouth by just talking to your existing patients about the services that you have and what problems they solve. By doing this, existing patients will refer people more often.

So, as you go on with your dental marketing business, always remember these steps and use them as your strategies. Doing this will not only give you a constant flow of patients, it will also help you to be successful in your business as well!

Visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

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Dental Marketing: a Killer Marketing Strategy!

In the dental marketing arena, starting up with the business means that you have to have the strategies on how to start it right. And in dental marketing you should be able to know how to make your practice come hand-in-hand with the business. In this article, I will share to you the strategy on how to do just that in your dental marketing business.

On a free tele-class wherein I invited a bunch of doctors, among the questions that I received from them were “How do I know where to start with your marketing?”, and “How do I know if my practice can be helped with marketing?”. What I gave them was a round about answer. But it’s a fair one nonetheless… and it explains what you REALLY need to think about in dental marketing instead of being misled by a consultant or marketing representative. Here are two specific measurements that I like to look at which helps me objectively coach my clients on the “health” of their practice.

#1 : The Referral Ratio

In dental marketing, you need to take into consideration the Referral Ratio. You may ask: “What is Referral Ratio?”. It is actually simple. All you really need here is a general ball park. Just take the total number of referrals you received last year and divide it by the total number of active patients you have. So what we have is this formula:

Referral Ratio = (total # of referrals received last year)
(total # of active patients you have)

So let’s take for example you have 300 referrals and 1000 active patients:
Therefore; Referral Ratio = (300 referrals) / (1000 active patients) = 30%
* 30% Referral Ratio is considered “Good”, not great… but it is a good starting place.
Another example would be that you have 100 referrals and 1000 active patients:
Therefore; Referral Ratio = (100 referrals) / (1000 active patients) = 10%
* If you fall in this range, then you have some MAJOR improvements to do. But the good news is that at least you now know it.. and we can go to work!

If you are hitting below a 50% Referral Ratio in dental marketing, then you would list it as one of your strategic objectives to improve over the next 90 days to 12 months. If you are hitting below a 20% Referral Ratio, then it is VITAL! It calls for immediate action!

#2: The 6-Month Value Of A New Patient!

In dental marketing, you would want to know what a patient is worth to your practice at a 3-month, 6-month, and 12-month time basis. But when first getting started, keep it simple. The reason why you would want it is that it will tell you how much patients are spending with your practice in that time. This will tell you what your return on investment (or ROI) is in 6 months! Let’s say for example, if your cost to acquire a new patient is $100; and your 6-month patient value is $600; then you know for every $1 you spend… you get approximately $6 back. Now that is a good start.

If your ROI is 3:1 or 1:1 in your dental marketing business, then you are in DANGER! You need to bump it up as soon as possible! Either way, even if you have a higher ROI, you are ALWAYS looking to improve this!

Always remember that in your dental marketing business, the value of a patient is a thing that you will never stop trying to improve. Here are some simple ways to do this: increase referrals per patient, diagnose more and improve case acceptance; improve your new patient experience; start a patient newsletter so as to communicate with your existing patients (if done correctly, gets them to choose more of your services); offer more services; hold an Invisalign Open House; start placing implants; etc. There are more ideas, but this gives you a VERY good start!

I invite you to visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

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Dentist Marketing Strategy: How to Start Your Business Right!

Starting up with your dentist marketing business means that you have to have ideas on how to start it right. And in dentist marketing you should be able to make your practice compatible with the business. I will share to you good ideas on how to do just that in your own dentist marketing business.

Holding a free tele-class with a group of doctors, I was asked: “How do I know where to start with your marketing?”, and “How do I know if my practice can be helped with marketing?”. I gave them a fair, round about answer. My answer to them explains what you really need to think about in dentist marketing instead of being in a position where you are misled by a marketing consultant or representative. In here, I’ll be giving you specific measurements that I like to look at which helps me to objectively coach my clients on the “health” of their practice.

Specific Measurement 1 : Consider the Referral Ratio

You need to consider the Referral Ratio in dentist marketing. So, what is this Referral Ratio?. It’s simple. All you need to do is just take the total number of referrals you received for the last year and divide it by the total number of active patients you have in your practice. So now we have:

Referral Ratio = (total # of referrals received last year) / (total # of active patients you have)

With this formula, consider these examples:
Example 1: If you have 300 referrals and 1000 active patients:
Therefore;
Referral Ratio = (300 referrals) / (1000 active patients) = 30%

Note: 30% Referral Ratio is considered “good”, not great… but it is a good starting place.

Example 2: If you have 100 referrals and 1000 active patients:
Therefore;
Referral Ratio = (100 referrals) / (1000 active patients) = 10%

Note: If you fall in this range, then you have some major improvements to do. The good news though is that at least you now know it.. and we can go to work!

If you hit below 50% referral ratio in your dentist marketing marketing business, then you would list it as one of your strategic objectives to improve over the next 90 days to around 12 months. If you hit below 20% referral ratio, then it is vital! Immediate action is needed!

Specific Measurement 2: Consider The 6-Month Value Of A New Patient

You would want to know what a patient is worth to your practice at a 3-month, 6-month, and 12-month time basis in your dentist marketing business. But getting started, keep it as simple as you can. Why? Because it will tell you how much patients are spending with your practice in that time. This tells your Return On Investment (ROI) in a span of 6 months! Let’s site an example. If the cost to acquire a new patient for you is $100; and you have a 6-month patient value of $600; then you know for every $1 you spend… you get around $6 back. And that’s a good start!

If your ROI falls around 3:1 or 1:1 in your dentist marketing business, then you are in danger! You need to move it up a notch a.s.a.p.! But even if you have a higher ROI, you are ALWAYS looking to improve this!

Bear in mind that in your dentist marketing business, the value of a patient is the are that you will never stop trying to improve. Here are some simple ways to do this:
increase referrals per patient,
diagnose more and improve case acceptance;
improve your new patient experience;
start a patient newsletter so as to communicate with your existing patients (if done correctly, gets them to choose more of your services);
offer more services;
hold an Invisalign Open House;
start placing implants; etc.

There are more ideas in dentist marketing, but this gives you a very good start!

Visit us at our website,www.DentistProfits.com, and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

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Hispanic Dental Marketing: Nurturing the Third Herd in the Business

In hispanic dental marketing, there are three kinds of herd in the business. The first herd in hispanic dental marketing is the current patient base and inactive patient base (which you should be nurturing monthly and offering more services every single month). The second herd in hispanic dental marketing is the herd of all the people that we have relationships with: our friends, our family, and all the business owners that we go on the other end where they call us and we write our checks to. Now, let’s talk more of the third herd.

The Third Herd In The Business….

The third herd in hispanic dental marketing is the “interested but not ready herd”. Another way of saying this is that this is your lead. In my previous articles I talked about lead generation marketing. So let’s say we’re going after cosmetic dentistry, and we call on a certain patient and ask him/her this question: “Are you embarrassed by your smile?”. And then we have this article that gives them two options: first, they can call directly to the office just to set up a consultation; or second, they can come in and get them to call toll free order message hot line number or go to a website to get a frequency awareness report. As time goes on, that group of people who requested builds up in number.

And over a year, you might have 3,000 people or 5,000 people who are on that list. Now, you must bear in mind that there are some people on that list who just will never come in. But on the other hand, the beauty about marketing with these people and getting a ton of leads of people who are interested is we know that they’re interested! And this is why they requested for a report, which means that they’re interested of whatever it is that you’re offering. So you can have headache sufferers; you can go to implant patients; you can do cosmetic dentistry; anything you can do in your hispanic dental marketing. You get to decide on how you want to do it. And what I recommend is that you mail them until they ask to get off your list, or after 18 months minimum and they drop off and you just get rid of them.

Nurturing And Targeting The Herd….

Now, this is the herd in hispanic dental marketing that most people fail to nurture. So how do you nurture them or target them? For this, what we do is we run a website campaign for the tv, we do radio ads, and we send out tear-sheet mailing wherein they opt in and out of our funnel. In this funnel, we mail them a direct mail package, then we go to postcard, postcard, then direct mail package and all on that time where we send them e-mails all at the same time.

One of the hardest things in hispanic dental marketing is how you manage all of them, because right now, I’m personally running five different companies under the same umbrella that there’s so much marketing that’s going on automatically every single month, and there’s no possible way we’ll be able to manage if we try to use the contact management system or try to use traditional management software. So, what we have done for the last couple of years is that we actually work with the company called Infusion and they’re speaking our next super conference, and probably in every event. If you would like to sign up for the next event make sure you do and look in on our website over the next days.

I invite you to visit our website at www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

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How to Attract a Flood of High Quality Patients in a Minimal Time in the Business!

In hispanic dental marketing business, I have been very successful in getting my clients to bring in so many new patients, and to have them accept my cases as well so fast for years now. This article will give you great tips on how to become successful in your hispanic dental marketing business. I will help you to go away from being “procedure-oriented”, to be able to have a unique perspective on how to win patients more effectively, and also to be able to have a rather unique view of how trust between the dental marketer and the patient develops in the business. You may ask, “I’m not really a marketer as such. I just want to sell or provide as much (with services like TMJ, Restorative Work, Implants, Cosmetics, Dentures, Whitening,etc.). And I understand that you have to go through all these “marketing” and “emotional connection” stuff, and it seems to much work for me. How do I make this one work without going through all these steps?” This question is understandable. Your goal here is to get a ton of new patients, buying and choosing your dental services as fast as possible. Now, how do you achieve this goal in hispanic dental marketing?

First, Develop Empathy:

I would advise you to have the most important skill you will need to get people to totally trust you in hispanic dental marketing business: develop empathy with your patients. As defined, empathy is “an intellectual or imaginative apprehension of another’s condition or state of mind”. In other words, it means that you have to have a complete understanding of the psychological state of mind of your prospect, and they sense it without you having to tell them! Focus on the actual state of mind of your prospect, not what you want it to be, or think it should be! Take this for example.We all believe strongly that the services we provide can help most people solve many dental problems or enhance the quality of their look, teeth, confidence, etc. Things like: having a confident, beautiful smile; pain free dentistry; whiter, straighter, healthier teeth; oral cancer prevention; ending periodontal disease; raising cavity free kids; ending the pain of a cavity; headache relief; ending facial and oral pain ; etc. And most of us know that certain procedures will solve many of these problems, like bridge, crown, vaneers, extractions, NTI, dentures, regular cleanings, basic oral hygiene, etc. Now you ask,”Why is it so hard to convince people to go ahead with these procedures, when the procedures are so much better than the situations people find themselves in now?”. The answer to this is simple;”Almost everyone outside of the dental profession pays little, if any, attention to dental health issues until they are forced to do so!” This answer would then lead you to the next step.

Second, Win The Confidence Of Your Patients:

I would like to tell you that in hispanic dental marketing, you should always find ways to win the confidence of your patients before having them accept your treatments. You see, to make good and real money, you need to be able to have a deep, empathetic connection into the heart of your patients! Imagine a scenario of going to bed with a member of the opposite sex. You wouldn’t just walk up to someone, and ask them to go to bed, starting to brag about how good you are in bed, how many members of the opposite sex you have slept with in the last ten years, etc. Would anyone be likely to be persuaded unless he or she actually wanted to go to bed, after enough time had passed? Now, this example may seem a little unfamiliar aspect to some. But when you look at it deeply, in the dental scenario, as you ask someone to get uppers and lowers or new dentures, aren’t you asking them to go to “dental bed” with you? So, we see here that winning the confidence and trust of your patients would be a best way to boost up your dental marketing status.

Third, No Selling Of Procedures:

I would also like to advise the dental marketer not to sell the procedures. Instead, present solutions, and let your patients choose and accept the service and solution. You should make it a point that none of your clients should sell a thing. Just find out exactly what your patients want, and then you give it to them. This thing may seem a bit awkward to people who have been following the “procedure-oriented” protocols of the traditional, hispanic dental marketing for years now in their practice. But you should always remember that it would be very effective to have the patients decide for themselves and accept your services, and not forcing them in any way to do so!

Now, there might be no easy ways nor any magic formulas to be successful in hispanic dental marketing. But I would advise you to be patient (as it takes time for these tips to enhance your skills in having good numbers of case acceptance) and follow these tips religiously!

In hispanic dental marketing business, I have been very successful in getting my clients to bring in so many new patients, and to have them accept my cases as well so fast for years now. This article will give you great tips on how to become successful in your hispanic dental marketing business. I will help you to go away from being “procedure-oriented”, to be able to have a unique perspective on how to win patients more effectively, and also to be able to have a rather unique view of how trust between the dental marketer and the patient develops in the business. You may ask, “I’m not really a marketer as such. I just want to sell or provide as much (with services like TMJ, Restorative Work, Implants, Cosmetics, Dentures, Whitening,etc.). And I understand that you have to go through all these “marketing” and “emotional connection” stuff, and it seems to much work for me. How do I make this one work without going through all these steps?” This question is understandable. Your goal here is to get a ton of new patients, buying and choosing your dental services as fast as possible. Now, how do you achieve this goal in hispanic dental marketing?

First, Develop Empathy:

I would advise you to have the most important skill you will need to get people to totally trust you in hispanic dental marketing business: develop empathy with your patients. As defined, empathy is “an intellectual or imaginative apprehension of another’s condition or state of mind”. In other words, it means that you have to have a complete understanding of the psychological state of mind of your prospect, and they sense it without you having to tell them! Focus on the actual state of mind of your prospect, not what you want it to be, or think it should be! Take this for example.We all believe strongly that the services we provide can help most people solve many dental problems or enhance the quality of their look, teeth, confidence, etc. Things like: having a confident, beautiful smile; pain free dentistry; whiter, straighter, healthier teeth; oral cancer prevention; ending periodontal disease; raising cavity free kids; ending the pain of a cavity; headache relief; ending facial and oral pain ; etc. And most of us know that certain procedures will solve many of these problems, like bridge, crown, vaneers, extractions, NTI, dentures, regular cleanings, basic oral hygiene, etc. Now you ask,”Why is it so hard to convince people to go ahead with these procedures, when the procedures are so much better than the situations people find themselves in now?”. The answer to this is simple;”Almost everyone outside of the dental profession pays little, if any, attention to dental health issues until they are forced to do so!” This answer would then lead you to the next step.

Second, Win The Confidence Of Your Patients:

I would like to tell you that in hispanic dental marketing, you should always find ways to win the confidence of your patients before having them accept your treatments. You see, to make good and real money, you need to be able to have a deep, empathetic connection into the heart of your patients! Imagine a scenario of going to bed with a member of the opposite sex. You wouldn’t just walk up to someone, and ask them to go to bed, starting to brag about how good you are in bed, how many members of the opposite sex you have slept with in the last ten years, etc. Would anyone be likely to be persuaded unless he or she actually wanted to go to bed, after enough time had passed? Now, this example may seem a little unfamiliar aspect to some. But when you look at it deeply, in the dental scenario, as you ask someone to get uppers and lowers or new dentures, aren’t you asking them to go to “dental bed” with you? So, we see here that winning the confidence and trust of your patients would be a best way to boost up your dental marketing status.

Third, No Selling Of Procedures:

I would also like to advise the dental marketer not to sell the procedures. Instead, present solutions, and let your patients choose and accept the service and solution. You should make it a point that none of your clients should sell a thing. Just find out exactly what your patients want, and then you give it to them. This thing may seem a bit awkward to people who have been following the “procedure-oriented” protocols of the traditional, hispanic dental marketing for years now in their practice. But you should always remember that it would be very effective to have the patients decide for themselves and accept your services, and not forcing them in any way to do so!

Now, there might be no easy ways nor any magic formulas to be successful in hispanic dental marketing. But I would advise you to be patient (as it takes time for these tips to enhance your skills in having good numbers of case acceptance) and follow these tips religiously!

I invite you to log on to our website on www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

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Hispanic Dental Marketing: How to Get on Top in the Business

In hispanic dental marketing, you would want your website to have development and growth. By development and growth, it means getting more traffic into your own hispanic dental marketing website and at the same time getting more and more dental patients as well. You need to know the stuff that can help you “build up” your own website! Aside from this, everything else is just details in hispanic dental marketing.

The Formula For Success!

I have come up with a simple yet special formula for your business. If you want to make your life easier and enjoy seeing more patients from your hispanic dental marketing, then this formula is for you: T + C = Cash.

T is for “Traffic”!

What does the word traffic mean in hispanic dental marketing? It means the rate on how many people are coming in to your website everyday as they use the Internet
. These are passionate and enthusiastic people who are seeking out the dental professional they would like to conduct business with. Thus, your website should be presented in a way that it gives and satisfies what they want. Your website must communicate with them in a way that it makes it easy for them to choose you as their dentist!

C is for “Conversion”!

What does “conversion” mean? It means that the people visiting your website becomes your new patient. So you are “converting” people from being visitors to becoming your new patients. In hispanic dental marketing, this is what you would really want, right? You need to know how to structure your own website to get people to enter their name and information, then they call your office and officially become your patient! Get people to be your patient through your website! So, let’s say you are currently getting 100 visitors a month, and you are only getting three new patients from those visits (a 3% conversion ratio). This rate can be improved. If each patient is worth $900 (within a 6 month period), then you are adding $2700 in cash to your practice (take note this does not include the referrals yet!) So, we start by improving your traffic and get it up to over 300 visitors a month. Then we boost your conversion to around 5%. Immediately, you go from getting 3 new patients a month to now getting 15 new patients a month! Let’s say your average new patient value stays the same ( at $900). So, $900 x 15 new patients = $13,500. Isn’t that great? And an increase of $10,800 a month ( that is the difference between getting 15 new patients and 3 new patients a month: $13,500 - $2,700 = $10,800). Multiply that increase by twelve months, and it will give you an amazing $129,600! Not bad, right?

So, in order to become highly successful in the business of hispanic dental marketing, use the equation: T+C=Cash. Build and improve your website in a manner that it would increase the number of visitors, and convert them into your own patients!

Visit our website, www.DentistProfits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!”.

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Hispanic Dental Marketing: Speed as an Important Factor in the Business

In hispanic dental marketing, everybody aims to make lots of money in their business. Some may be successful, while others may not be that lucky. But what does it take to be successful in the hispanic dental marketing business? The answer to that would be this: SPEED! The way to make lots of money in just about anything in life has to do with speed. So is it in hispanic dental marketing. If you want to have lots of money, then you need to do the activities necessary that enables you to have more of it at a faster rate. Sounds too simple, doesn’t it? The reason is: because it is!

THE PROCESS OF CREATION:

To make lots of money in hispanic dental marketing, you have to go for the process of creation. It’s simple:
1) Idea – have an idea on how you would go for your goal.
2) Knowledge – acquire the knowledge required to execute your idea.
3) Resources – get the resources ( people, etc.) needed to do it for you or help you implement it.
4) Fire! - move quickly… and fire, fire, fire!
5) Feedback – get the feedbacks from the results that you have achieved. Be it good, bad, ugly…it doesn’t matter!
6) Re-evaluate – re-evaluate, then re-aim, and again FIRE, FIRE, FIRE!

Also, make it a point that you implement things quickly! In hispanic dental marketing, the person who moves quickly creates new end results; then re-evaluates… and he/she may be on the 4th revision while the other person is on step 3 of their first shot at it.

TAKE FAST ACTION:

In hispanic dental marketing, the person who is able to move faster becomes 10 times more successful, and at the same time, 10 times wiser. Always remember that “wisdom is created through experiential knowledge, and not book knowledge”. A person who is a Harvard Grad might be brilliant…. but is not necessarily WISE!

This is why speed is of great importance in hispanic dental marketing. It is the only variable that can accelerate this process. It requires you to eliminate the things that are holding you back, and to move “beyond”. And fast action always works best! Fast action gives you less time to over-think, less time to worry, and also less time to become static. Identify your top 3 most vital actions that you MUST take in order to get you closer to your goals, and do them NOW! So take action, speed up, and be successful in your hispanic dental marketing business.

You can log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

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Dental Practice Management: How to Manage Your Dental Practice

The success of your dental marketing practice always has something to do with your dental practice management. In your dental practice, always aim to have good management to gain more patients, and at the same time keep them in your side longer. In this article you will discover tips on how to have a good dental practice management in your business.

Have A Good Staff:

The first tip in having a good dental practice management is that you should have a staff that’s educated and trained enough to talk to every patient who express their dental concerns. As an example, let me tell you what we do in promoting Invisalign. We promote Invisalign as a solution for patients who want to have straighter, more attractive teeth. So, I make sure that I have staff that’s trained enough to talk to every patient who express interest in having straighter, more attractive teeth, and educated enough to help ask people identify their problem. We can ask the patient, “On a scale of 1 to 10, how would you rate your smile?”; which then brings the patient to give various answers. And no matter what their answer is, what we ask them next is “What would make it a 10?”. Then we, as a dental team, listen intently to their answers: we take down notes and through this we can create a good package of information and give it back and sell the treatment. The staff also needs to know the benefits of the solution: it’s invisible, removable and it allows more people to feel more confident.

You can log on to our website, www.DentistProfits.com and get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.

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